EUROAL establishes best audio visual award for touristic promotion

For this year, EUROAL has included the granting of the “Sol de Oro de Torremolinos” award to the best touristic destination promotion video. The granting of this prize is included in the novelties already announced by the organization of this touristic fair of Latin American destinations to the European market. More…

The event will be held from May 29th to June 1st in Torremolinos (Costa del Sol). At the event, most of the Caribbean, Central and South American countries will be represented, promoting their destinations to European tour operators and travel agents.

The “Premio Sol de Oro” to the best video has been announced as another promotional tool of the fair’s participating destinations. The rooms of the Congress and Expositions Palace of Torremolinos will house the viewing sessions of these promotional videos during the fair. The winner this competition will be decided through a popular vote by the audience.

The touristic destinations represented in the fair will be able to take part in the competition. In this way, the “Sol de Oro” becomes one of the first international acknowledgements of audio visual production in the promotion of a touristic destination.

The simultaneous presence at the fair of Latin America and European receptive and emitting tour operators and service companies of the main Latin American touristic destinations will enable travel agents to negotiate touristic packages at unbeatable prices and market them on site at the fair among visitors.