Coming from Montevideo through the Interbalnearia Route and following the path of white, fine and shiny sands, the visitor will suddenly see a scene of high towers along the sea, but there will still be a long way to enter the peninsula itself. Beaches have traveled with him, just as the yachts and boats headed to their docks. The peninsula constitutes a world of containment for the ocean waves’ force and produces two different kinds of coasts: Brava and Mansa. (Literally: Rough and Mild). The first one is directly facing the Atlantic and is the favorite choice of those who enjoy challenging its encircling foams. The second one delights children and quiet-spirited people. Being an area of land surrounded by the sea it presents a higher air oxygenation and a higher ozone, iodine and saltpeter proportion than an average coastal zone.

Punta del Este is mainly and especially a seaside resort and is consequently conditioned by the sea. The swimming pools in some private houses and in some hotels contributes to the aesthetical features and constitute a local characteristic. The global accommodation offer, which includes hotel services and real estate rentals, exceeds the one hundred thousand beds, and all kinds of services are prepared to deal with an even greater demand.

At night other attractions invite the tourist. Musical and cultural spectacles, discotheques frequented by youngsters, the excitement of the card table and the games in casinos, or attending absolute cinematographic releases in the movie theaters are some of them. For gourmets, the gates of a culinary paradise become open, since the world’s specialized cuisine displays the best it has to offer here.

Nowadays the access to the La Brava Beach’s golden sands constitutes an invitation to pleasure and enjoyment. The structural reforms have changed its image and improved their inhabitants’ quality of life. Young and adults enjoy nature with the advantages of progress. The new double lane routes, the significant investment realized with the aim of lighting up the roads and the preoccupation to decompress transit in zones that were formerly impassable at certain hours of the day such as the journey between LaBrava and La Barra beaches have improved Punta del Este and Maldonado’s image and future prospects.

With growing importance every year, Maldonado’s Barra has become a complementary (and sometimes completely independent from Punta del Este) tourist attraction pole. This place has gradually attracted tourists who wanted to stay away from Punta del Este’s noisy lifestyle and has today its own intense social life. There is not much left from the times in which La Barra was a place of quietness and tranquility. Today discos, restaurants, tourist bars and large houses have changed its landscape and features. The beautiful Maldonado creek still runs underneath, full of stories from former times (related to the quiet life and some ships’ figureheads) but also writing each day the stories from the present.

Punta del Este’s port constitutes a classic. It is one of the visits often enjoyed by all tourists, be them new or experienced, and also by Maldonado’s inhabitants. Now, the new port’s promenade has turned this visit into not only a stimulating but also safe experience. Planned with one-way roads, large parking spaces and a four-and-a-half-meter wide pedestrian road guarded by wooden railings, the port has once more become one of the favorite places to visit. This new structure included vantage points, Italian light fittings, English benches and waste bins and an outstanding wooden footbridge on the sand dunes that allows the access to the beach. This new and modern coastal and port spot has strengthened the area’s gastronomic business.

With the recent remodeling, Roosevelt avenue has turned into something more than just a transit area. Apart from being one of the main linking routes between Punta del Este and Maldonado, this avenue is a significant commercial center with a diverse products and services offer that maintains the elegant residential neighborhoods that stretch towards the coast and the north of the avenue free from commercial shops. Among the recently erected buildings we find Punta del Este Shopping Mall which commercializes the best brands. Due to its condition of non coastal main area this avenue is crossed by diverse streets and avenues that converge in the peninsula. The circulation problems generated by these crossings were solved with rotunda that function as transit distributors towards different places. Bicycle lanes have been constructed along Roosevelt avenue, thus giving a kind of new style to the city. These sidewalks allow young and adults to safely enjoy bicycle riding or roller-skating. The efficient structural layout of this important road net has not affected the area’s natural beauty.

Punta del Este is internationally recognised as America's main seaside resort. It's the main dish in this beach menu. Whoever tries it is hooked forever. Situated in the Department of Maldonado, it has ocean as well as river beaches. All of them are worthwhile, although each year a different one becomes fashionable. Youngsters troop to it as well as people from the show business, surrounded by photographers and cameras. Some of its most famous beaches are Portezuelo, (at the foot of the 'Sierra de la Ballena'), the strip of beaches from 'Pinares' to 'Las Delicias', and the so-called 'tame beaches' among which are 'El Grillo' and 'La Pastora'. After passing the tip of the Peninsula we can find 'El Emir', 'de los Ingleses', the famous 'Brava' and 'San Rafael' beach. Finally, we come to beaches of the 'Barra' with its characteristic undulating bridge and the 'Manantiales' beaches. On the way to 'José Ignacio' there are many more spectacular stretches of white sand, some populated, others almost untouched.

Punta del Este's main attraction is the extraordinary variety of offers it has for the tourist. A wide range of hotels can be found everywhere and they go from the most luxurious to the most modest, but always comfortable. Restaurants with high quality international and national cuisine. A cultural activity with a wide variety of cinemas, theatres, casinos, musical shows and parties all year round. Punta del Este never sleeps and there's always something to do. Plus the unique quality of its architecture, unspoilt coastline and abundant forests give it a characteristic personality that differentiates it from other international resorts. Punta del Este is a delicious dish, even for the most demanding palate.